Tito’s Handmade Vodka is unique in its smooth, depth of flavour produced from traditional corn-based distillation.

Strategy

Tito’s Handmade Vodka has been in Ireland for almost 10 years. 2022 was an exciting time to accelerate brand growth, awareness and engagement for Tito’s Vodka, with an integrated consumer campaign.

The agreed strategy was to focus on tactical advertising, digital PR and tactical influencer engagement; bringing to life the unique attributes of Tito’s brand through planned activation and key messaging such as heritage, founder story, production and usage.

This was successfully achieved, via earned and bought media and through social influencer engagement. This layered approach created a credible impact for the brand, in the lead-up to the festive season a key purchase and consumption period synonymous with cocktails.

Background

Bert (Bertito to his family and friends) Beveridge founded Tito’s Vodka in Austin Texas. A unique story, that started back in the 1990s, Tito was known as “the vodka guy”! Short on funds, he would create vodka infusions to give as gifts to friends and family.

America’s favourite spirit, Tito’s Handmade Vodka is now celebrating 25 years in business and is fast becoming one of Ireland’s favourite spirits.

Results

Tito’s Vodka’s target audience was engaged in established and online media and the PR standard evaluation of cost versus reach, demonstrates the value of the campaign exceeded investment by 110%.

3.4 Million