Background
Marketing Network Group developed a series of sustainable living campaigns with MyWaste to encourage responsible consumption and to improve recycling behaviour across Ireland.
The campaigns aim to educate Irish consumers and encourage them to consume better as well as repair, recycle or reuse as an alternative to buying products that may not be necessary.
Strategy
According to Declan Breen of MyWaste: “Ireland has made some progress regarding sustainability from both a practical and conscientious perspective, but we have a very long way to go. Over 170,000 tonnes of clothing will be discarded this year in Ireland while thousands of electrical items will end up in landfill. To avoid this waste, we need to take a look at what and how we consume, taking into account how these items will be disposed of when we are finished with them.”
Marketing Network Group developed several campaigns targeting Irish consumers to encourage responsible consumption and reduce waste.
