Ireland’s favourite coach operator with services from Dublin Airport to Cork, Belfast, Galway and three routes to Dublin City Centre and onward to South Dublin & Wicklow.

Background

Marketing Network Group were commissioned to redevelop he Aircoach Brand ID and to reposition the brand in the hearts and minds of Irish consumers.

Strategy

Our strategy with AIrcoach was to modernise their advertising campaigns, moving away from traditional transport advertising to a more targeted approach towards our key personas.

Development of a new campaign “We’ll get you there.” with a strong emphasis on YOU allowed us to personalise creative to our target audience.

Results

Using a combination of Social Media, traditional advertising and an aggressive outbound email marketing, the campaign has generated a lot of consumer engagement and website traffic.

Passenger numbers are back to pre-pandemic levels and growing.
Company expansion with additional destinations and routes nationwide.
Aircoach is now the largest independent bus service in Ireland – serving five cities.