Background

Shifting consumer behaviour sits easily with us. Encouraging motorists to stop and think about the benefit of leasing a car versus buying one is a core objective of LeasePlan.

Strategy & Execution

Using former Irish Rugby captain Jamie Heaslip as brand ambassador and driving messaging in tandem with Ireland’s international rugby matches across multiple platforms allowed us to deliver both accuracy and mass market coverage for the brand, all aligned with a strong call to action.

TV content shot in north county Dublin and subsequently broadcast on Sky AdSmart platform targeting Dublin South East North East before veing extended across the Sky linear network. 30” radio ads on national radio. Select Metropanels within two mile radius of Lansdowne Road. Targeted activity on Social Media channels along with ticket giveaways. Experiential support via branded vehicles in vicinity of Lansdowne Road on match days and giant screen takeover capturing pedestrians en-route to ground.