Keelings Staycation 2018
Keelings are kicking off the summer with a major national campaign offering customers the opportunity to win a week-long family Staycation, anywhere in Ireland, in conjunction with Trident Holiday Homes. Bubble Digital developed a through-the-line campaign that is being supported by radio advertising as well as a path to purchase media including trolley handles, digital screens and security barriers. The campaign is also supported in store with a suite of point-of-sale across all retailers. We have also created the video on demand content for YouTube, Independent.ie, sponsored sessions on Spotify and family-oriented sites. The competition was also promoted on the Ian Dempsey breakfast show on Today FM for one week. We also partnered with RTE’s The Today Show with celebrity chef, Sharon Hearne-Smith. Sharon created a recipe suitable for “staycations” while telling the 200,000 viewers about the on-pack competition.