Group Companies

Rejoice Twitterati, no longer will there be a need for character pinching. Take a hammer to your character piggy bank, the 140 character limit is no more!

… Well, not quite, the 140 character limit is actually still alive and kicking. However, there has been some relaxation regarding what is taken into account within the character limit.

Following on from an announcement made earlier this year, the powers that be in Twitter towers have decided to tweak the Tweet formula, allowing users to attach media for no extra character cost. Previously, every aspect of a Tweet counted towards the limit; images for example cost 24 chacters. So, a Tweet with an image attached, never really gave you 140 characters to play with, rather 116 characters. This is a significant difference when trying to convey a specific message, hashtag and all. But now, Twitter users can type to the 140 character limit and still include an image, video, GIF or poll.  So, a picture still speaks a thousand words, but on Twitter no longer do they cost a single letter.

The character limit has also witnessed other changes. Quoting another Tweet within your Tweet is now a freebie, while you may respond to a Tweet without the originating handle costing you precious characters.

The freebie bin at Twitter really is piling up, but will this be enough to stop the rot? The platform has been in a decline for years as they struggle to both attract new users and keep hold of their current userbase. For once, it sounds like they’re finally listening to their userbase and that can only be a positive. Let’s just hope for Twitter’s sake that they keep up the positive change. If they really are listening to their audience then the next change could allow us to edit published Tweets, here’s hoping!

The modern-world has evolved into an era of online social interactions, so it is only natural that the social media landscape has become a real battle-zone as each company vies for our time and attention. The new kid-on-the-block could also be the next big-thing, so complancency could prove the ultimate death sentence for any company, regardless of their current status in the market.

With all this in mind, we take a look at the current social media landscape in Ireland – who is currently king of the hill & who is making inrodes at the competitions expense?

Firstly, it is no surprise to see Facebook remain as the nation’s number 1 online social destination, with a market penetration of 64%. The battle for second position is much harder to call however, with Twitter, LinkedIn, Google + & Instagram with similar market penetration numbers. The are others showing relatively meagre figures, however as Facebook showed us all those years ago everything can change in the matter of weeks.

With a range of platforms all vying for second, there’s only one way to decipher who the real winner is – active daily users.

Facebook remains the leader in this regard again, with 72% of their userbase logging in on a daily basis. Interestingly, Instagram has the lowest market penetration of the four – at 23% – but their user-base is considerably more active than the 3 others, with 50% of their users logging in on a daily basis. The much documented fail in Twitter’s global following is a trend which has seen their remaining cohort in Ireland unite, there active daily numbers jumped by 4% – they come in just behind Facebook and Instagram with 39% of their overall userbase logging in on a daily basis.

You can see just how everyone stacks up on the infographic below.


To see the full Social Media infographic click here.

Social media stats Ireland - Q2 2016.

The social-media landscape in Ireland is ever-changing, new social media platforms spring-up from nothing in an instant while the already existing staples of the industry diversify. So what does this mean for the user-base in Ireland? Which platforms earn the most attention, which platforms are on the rise and which platforms attract the most new users? Well, the below infographic will outline both the percentage of account owners and daily usage statistics across some of the most popular platforms in the country – Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tinder and Tumblr.