Eye tracking technology has been embraced, by advertisers, for its analytical benefits. Having cameras follow the eye as it passes over an ad, we can generate a significant amount of data which would have been otherwise unavailable. Heat-maps, such as the one to the right,…
Facial recognition technology – keeping the outdoor campaign as relevant as ever. Facial recognition technology has multiple applications from personal security to automatic photograph tagging, surely it’s about time advertisers got in the act so? Well, this year they have embraced the technology, upped the…
Apple’s “Hey Siri” event is due for later this evening, but what have they got in store for us? Here are five announcements that we are expecting, with enthusiasm I should add. The iPhone 6s What is an apple announcement without the unveiling of a…
Facebook Advertising – Facebook have announced changes to their Conversion Lift Measurement Tool. This change means that users can now compare their ads, in relative terms to one another. Facebook described the update, on their “Facebook for Business” blog, as follows: “Advertisers can compare multiple…
Google have launched native advertising options, for all advertisers, in Gmail. The announcement, which was made this Tuesday on the official Google AdWords Blog, states that these native Gmail ads are now available for all advertisers through AdWords. Native advertising on Gmail as described…
Google have launched their collections feature for iOS users. The feature, which has been available for both Google+’s android and web versions since early in the summer, was launched this Monday for iOS users. Google hope it will aid in the building up of its…
