Oliver Carty is an Irish family business based in Arcadia, Athlone. Almost three quarters of a century ago Oliver Carty cooked, dressed, weighed and wrapped his first ham and ‘The Carty Way’ was born.


Oliver Carty launched their new brand of bacon products across Irish retailers and commissioned Marketing Network Group to drive brand awareness across their digital marketing channels.


MNG developed a digital strategy including key personas, and using advanced targeting methods and high impact creative, we tapped into this audience with relevant content to drive engagement and brand awareness.

Working with the Oliver Carty’s marketing team we developed key content pillars to underpin our content and creative. A separate B2B content strategy was created to target key retailers in local and international markets.


8 Million



Video views


Audience growth