Aircoach has launched their new Mobile Ticketing App. This enables passengers to book their Aircoach tickets from their smartphones or tablets. The campaign was supported by Leinster Rugby using the theme Tackling Waste featuring Josh Van Der Flier, James Lowe and James Ryan. The campaign featured on airport signage, bus backs and various social media platforms.
Aircoach have recently launched their ‘Get on the road to the sun’ summer advertising campaign. The campaign promotes early booking for people travelling through Dublin Airport this summer. The through-the-line campaign focuses on 3 summer destinations of Greece, Spain and Morocco, utilising a mix of outdoor, digital and social media.
To showcase the sponsorship by Aircoach of Leinster Rugby, we developed a campaign featuring the Leinster mascot Leo for the Leinster Rugby match day programme. Leo was photographed in various poses, getting on the Aircoach, interacting with the driver and using the contactless card and the tracker app.
Aircoach have recently launched their ‘Have you reserved your seat?’ summer advertising campaign. The campaign promotes early booking for people travelling through Dublin airport this summer. The through-the-line campaign focuses on the key Aircoach destinations, utilising a mix of outdoor, radio and social media to target Dublin, Cork and Belfast.
To promote Aircoach’s intercity services to Dublin, Cork and Belfast during the Christmas and New Year period, we created a campaign using the theme Winter City. Posters were created for Dublin Airport along with digital advertising, specially produced Advent Calendars and a social media campaign focussing on Dublin and Belfast. Also this year, Aircoach branded the front of their coaches with a red nose and antlers which was designed for use over the December and Christmas Holiday period.
48 and 6 sheet posters were developed for Aircoach with a campaign line of ‘Frequent Flyer’. The creative was developed to showcase the frequency of journeys from Belfast and Cork to Dublin Airport by Aircoach. The visual shows a coach travelling at speed using a time-lapse technique to give it additional impact. The image was shot by Irish photographer Paddy McGrath who specialises in auto photography. The campaign was also used at T1 and T2 using more targetted headlines like Belfaster, Quicklee and Dubl Quick to reinforce its intercity routes.
Aircoach have developed their business from a route to and from Dublin Airport into a 24/7 intercity service. We have developed numerous print and digital campaigns over the last few years promoting their service offering and their relationship with Leinster rugby.
