Keelings launched their Berry Breakfast Time campaign in September with a range of activity across the month, aiming to make breakfast time tasty, easy and enjoyable for families.
The month-long campaign, launched in early September and included a range of digital, PR and advertising activity.
A flash label was designed to promote the activity on-pack, with a range of Point of Sale materials in Supervalu stores, encouraging people to add some delicious berries to their breakfast and to try out some of Keelings berrylicious breakfast recipes available online at keelings.ie.
A targeted media drop was developed to support the range of activities happening both instore, online and in the media, sharing the message that having Keelings berries for breakfast is easy, tasty and fun.
The integrated campaign saw a range of social media activity, utilising the broad range of breakfast recipe videos that we have developed over the years. These videos were promoted on social media whilst also being pushed out across VOD.
Further to this we secured 2 media partnerships, the first of which saw Keelings partner with Today FM’s Ian Dempsey Show giving away an amazing €10,000 to one lucky primary school. To ensure cut-through a photocall was arranged to launch the competition with Ian Dempsey and David Keeling. The competition ran for a week, where each day one lucky child was selected to come on air and share with the nation why their school deserved a visit from Keelings and the Ian Dempsey Show and how their school could benefit from €10,000!
The winning school was Bishop Foley Memorial School, who will receive a visit from both Keelings and the Ian Dempsey Breakfast Show who will broadcast live from the school on the day, and most importantly a cheque for €10,000!
Keelings also partnered with Virgin Media to offer Ireland AM viewers the chance to win a €250 voucher every day for a week with one lucky winner scooping a grand prize of a €1,000 voucher.
Celebrity chef, Sharon Hearne-Smith, was also on hand to provide Ireland AM viewers with a delicious and convenient Baked Berry Breakfast Crumble recipe that the whole family could enjoy. Again showcasing that breakfast can be tasty, easy and enjoyable for families.