The new Aircoach student campaign focuses on their 24 hour service. Students have busy lives 24/7, so the concept is based on the tagline – Your day never stops. Neither do we. The POS features students in four different scenarios. The images have a rotoscoped rendering which gives them a contemporary look and feel. The campaign is being showcased on POS, print, digital and social media. The campaign was devised to run around freshers week in UCC and Queens University.