The modern-world has evolved into an era of online social interactions, so it is only natural that the social media landscape has become a real battle-zone as each company vies for our time and attention. The new kid-on-the-block could also be the next big-thing, so complancency could prove the ultimate death sentence for any company, regardless of their current status in the market.
With all this in mind, we take a look at the current social media landscape in Ireland – who is currently king of the hill & who is making inrodes at the competitions expense?
Firstly, it is no surprise to see Facebook remain as the nation’s number 1 online social destination, with a market penetration of 64%. The battle for second position is much harder to call however, with Twitter, LinkedIn, Google + & Instagram with similar market penetration numbers. The are others showing relatively meagre figures, however as Facebook showed us all those years ago everything can change in the matter of weeks.
With a range of platforms all vying for second, there’s only one way to decipher who the real winner is – active daily users.
Facebook remains the leader in this regard again, with 72% of their userbase logging in on a daily basis. Interestingly, Instagram has the lowest market penetration of the four – at 23% – but their user-base is considerably more active than the 3 others, with 50% of their users logging in on a daily basis. The much documented fail in Twitter’s global following is a trend which has seen their remaining cohort in Ireland unite, there active daily numbers jumped by 4% – they come in just behind Facebook and Instagram with 39% of their overall userbase logging in on a daily basis.
You can see just how everyone stacks up on the infographic below.