Instagram have widened their horizons and decided that it’s not always hip to be square.
The photographic social media service – which was acquired by Facebook in 2012 for €1 billion – has decided to let users upload images to more traditional photo constraints.
“It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.”
It is not just pictures that has escaped from the box, as video uploaded to Instagram will also enjoy these new freedoms.
Businesses to jump onto the Instagram wagon…
Of course, Instagram are aware that advertisers and business customers will welcome this change just as much as the standard private user; and we expect that this, seemingly minor change to the Instagram formula, will have a significant impact on social media marketing trends. Indeed, there are more sides to this story than a square.