The Facebook Like button will soon have an empathetic sibling to help it carry its abundant load.
Arguably the most clicked button on the internet, the Facebook Like button has long been the universal tool for users of the social media site. Although, the Swiss army-knife of responses always had one flaw, it was never the most appropriate acknowledgment for posts of a less upbeat nature.
Clearly Mark Zuckerberg also feels a tad uncomfortable with the idea of people ‘Liking’ tragic events or moments of misfortune, so he asked his troops to develop a more appropriate tool for such an occasion.
The Facebook CEO announced the new empathy button at a public Q&A yesterday, when responding to a request for a “dislike” button.
“It’s important to give people more options than just Like as a quick way to emote and share what they’re feeling on a post.”
With this statement in mind, it is conceivable that we could have a multitude of one-click emotive responses as a way to interact with our friend’s posts. Considering Facebook have already introduced a way to attach ‘moods’ to the initial post, this would be a large step forwards rather than a massive leap.
Facebook Like to be reunited with its evil-twin?
Although this is a radical change to the way in which users can interact with Facebook, Zuckerberg rejected the idea that a ‘Dislike’ button is in development. Despite numerous calls for a ‘Dislike’ button, Zuckerberg feels that such a tool would only introduce a degree of malice to user-responses, while it would not be in keeping with the communal environment in which Facebook has cultivated over the years.
“You don’t want to go through the process of sharing some moment that’s important to you in your day and then have someone down vote it. That isn’t what we’re here to build in the world.”
You can view the entire announcement in the video below: