Facebook Advertising Revamps Conversion Lift Measurement Tool

Facebook Advertising has made changes to the conversion lift tool

Facebook Advertising – Facebook have announced changes to their Conversion Lift Measurement Tool. This change  means that users can now compare their ads, in relative terms to one another.

Facebook described the update, on their “Facebook for Business” blog, as follows:

“Advertisers can compare multiple ads with the same objective against each other, so they can not only see if Facebook advertising is working but exactly which advertising approaches work the best for their goal.
Among other things, conversion lift studies with multiple test and control groups help advertisers determine:
  • Which ad units perform best for their objective.
  • Whether brand and direct response ads work better to achieve the objective than brand ads or direct response ads on their own.
  • What value mobile ads are driving.
  • Whether lifestyle creative or product-focused creative best accomplishes their goal.”

A big boost for Facebook Advertising.

The Conversion Lift Measurement Tool was always an accurate method for users to critically analyse their Facebook advertisement campaigns, but this update has increased the platforms potency. Prior to these changes, the tool could be used to see just how effective a Facebook ad campaign is. Now users can break down the campaign to analyse each individual ad. This means users now have the data to focus future campaigns on a proven winning formula.